Newvion

About Newvion

Connecting place, capital, and community through lifestyle, wellness, and experience-driven development.

Our Vision

The Newvion Experience Hub is envisioned as a national platform for rural development—bringing lifestyle, wellness, and place-based experiences together to improve quality of life, strengthen local economies, and attract aligned investment.

Our Mission

We connect like-minded people through an assortment of shared interests that fuse social wellbeing with an integrated approach to health fostering a lifestyle dedicated to living well.

Our Values

People Focused

We understand that our people are our greatest asset, because of this we foster a culture dedicated to enhancing people's lives including our members, guests, colleagues, and the people we collaborate with.

Connection

The human connection is one of the most vital aspects of our existence. We share connections with our community in meaningful ways through lifestyle offerings that bring us one step closer to living life with intention.

Discovery

Discovery is energizing, meeting new people and participating in activities and workshops that enrich and fulfill our lives is enjoyable. We offer programs that are accessible for all.

Brand Voice

Personality

ApproachableSoulfulKnowledgeable

We Are

FunSociableInnovativeOpen-minded

We Are Not

DiscriminativeSnobbyLoudObnoxiousJudgementalArrogant

Approachable

We have created a collective that is exclusive but still approachable, we want people to feel welcome.

Soulful

Human connection is at the heart of our concept, we believe in connecting through shared interests.

Knowledgeable

We thrive on learning new things and sharing valuable content with you, we never appear to claim the way things need to be.

Leadership

Robert Dykstra

Founder of Newvion

48+ years

Wellness-focused development, hospitality, and experience-based real estate. Background includes planning, development, and activation of destination-oriented environments that integrate recreation, wellness, and community-based programming.

Greg Thron

Founder of Sygnifi

30+ years

Marketing strategy, data analytics, and AI-driven platforms. Sygnifi supports the Newvion Digital Platform through data-informed engagement, targeted outreach, and scalable content distribution.

Community Benefits

Increased year-round visitation tied to water-based recreation, wellness programming, and culinary events
Higher visitor spending through premium experiences and guided activities
New small business and operator opportunities in recreation, wellness, food, and events
Workforce pathways in hospitality, guiding, culinary, production, and operations
Attraction of recreation-related manufacturing and service businesses
Alignment with conservation and water-quality priorities